/* ============================================
   Homepage value communication
   Value / How it works / Examples / MCP / CTA
   ============================================ */

/* ----- Audience picker (hero — dark bg, subordinate to H1) ----- */
.audience-picker {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.55rem;
  margin: 0 auto 1.25rem;
  padding: 0;
  max-width: 100%;
  position: relative;
  z-index: 2;
}

.audience-picker--hero {
  background: transparent;
  border: none;
}

.audience-picker-label {
  font-family: "Montserrat", sans-serif;
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.55);
  margin: 0;
  line-height: 1;
}

.audience-picker-options {
  display: inline-grid;
  grid-template-columns: repeat(4, auto);
  align-items: stretch;
  gap: 0;
  padding: 3px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.06);
  border: 1px solid rgba(255, 255, 255, 0.18);
}

.audience-picker-btn {
  font-family: "Montserrat", sans-serif;
  font-size: 0.8125rem;
  font-weight: 600;
  line-height: 1.2;
  padding: 0.5rem 1rem;
  border: none;
  border-radius: 999px;
  background: transparent;
  color: rgba(255, 255, 255, 0.78);
  cursor: pointer;
  white-space: nowrap;
  transition: background 0.2s ease, color 0.2s ease, box-shadow 0.2s ease;
}

.audience-picker-btn-short {
  display: none;
}

.audience-picker-btn:hover {
  color: #fff;
  background: rgba(255, 255, 255, 0.1);
}

.audience-picker-btn.is-active {
  background: #fff;
  color: #333;
  box-shadow: 0 1px 2px rgba(0, 0, 0, 0.12);
}

.audience-picker-btn:focus-visible {
  outline: 2px solid rgba(255, 107, 53, 0.9);
  outline-offset: 2px;
}

/* Keep hero description tight under the picker */
.hero-content > .audience-picker + .hero-description {
  margin-top: 0;
  margin-bottom: 1.75rem;
}

.hero-content > .audience-picker + .hero-description .hero-tagline {
  margin-bottom: 0;
}

/* ----- Hero CTA pair (Start free + See example) ----- */
.hero-cta-button-secondary.hero-cta-see-example {
  text-decoration: none;
}

/* ----- Value sections shared ----- */
.value-section {
  padding: clamp(2.5rem, 5vw, 4rem) 1.25rem;
  background: var(--bg-secondary, #f5f5f5);
  position: relative;
  z-index: 2;
}

.value-section--alt {
  background: var(--bg-primary, #ffffff);
}

.value-section-inner {
  max-width: 1040px;
  margin: 0 auto;
}

.value-section-title {
  font-family: "Montserrat", sans-serif;
  font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: 700;
  color: var(--text-color, #333);
  text-align: center;
  margin: 0 0 0.5rem;
  letter-spacing: -0.02em;
}

.value-section-subtitle {
  font-family: "Montserrat", sans-serif;
  font-size: clamp(0.95rem, 1.8vw, 1.1rem);
  color: var(--text-secondary, #666);
  text-align: center;
  margin: 0 auto 2rem;
  max-width: 640px;
  line-height: 1.5;
}

/* ----- Before / After ----- */
.before-after-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
  margin-bottom: 2rem;
}

.before-after-card {
  border-radius: 12px;
  padding: 1.5rem 1.35rem;
  border: 1px solid var(--border-light, #e9ecef);
  background: var(--bg-primary, #ffffff);
}

.before-after-card--before {
  background: #fafafa;
  border-color: #e5e7eb;
}

.before-after-card--after {
  background: var(--primary-light, #FFF4F0);
  border-color: rgba(255, 107, 53, 0.25);
}

.before-after-eyebrow {
  font-family: "Montserrat", sans-serif;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin: 0 0 0.5rem;
  color: var(--text-muted, #999);
}

.before-after-card--after .before-after-eyebrow {
  color: var(--primary-color, #FF6B35);
}

.before-after-heading {
  font-family: "Montserrat", sans-serif;
  font-size: 1.15rem;
  font-weight: 700;
  margin: 0 0 1rem;
  color: var(--text-color, #333);
}

.before-after-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
}

.before-after-list li {
  font-size: 0.95rem;
  line-height: 1.45;
  color: var(--text-secondary, #666);
  padding-left: 1.5rem;
  position: relative;
}

.before-after-card--before .before-after-list li::before {
  content: "×";
  position: absolute;
  left: 0;
  color: #b45353;
  font-weight: 700;
}

.before-after-card--after .before-after-list li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--primary-color, #FF6B35);
  font-weight: 700;
}

/* ----- Merged proof + ROI numbers row ----- */
.value-numbers {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 1rem;
  margin-top: 0.5rem;
  padding: 1.25rem 0.5rem 0;
  border-top: 1px solid var(--border-light, #e9ecef);
}

.value-number {
  text-align: center;
  padding: 0.5rem;
}

.value-number-value {
  font-family: "Montserrat", sans-serif;
  font-size: clamp(1.35rem, 2.5vw, 1.75rem);
  font-weight: 700;
  color: var(--primary-color, #FF6B35);
  line-height: 1.2;
  margin: 0 0 0.25rem;
}

.value-number-label {
  font-family: "Montserrat", sans-serif;
  font-size: 0.8rem;
  font-weight: 500;
  color: var(--text-secondary, #666);
  margin: 0;
  line-height: 1.35;
}

/* ----- How it works (3 steps) ----- */
.how-works-section {
  padding: clamp(2.5rem, 5vw, 4rem) 1.25rem;
  background: var(--bg-primary, #ffffff);
  position: relative;
  z-index: 2;
}

.how-works-inner {
  max-width: 960px;
  margin: 0 auto;
}

.how-works-steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}

.how-works-step {
  text-align: center;
  padding: 0.5rem 0.75rem;
}

.how-works-step-num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 2.25rem;
  height: 2.25rem;
  border-radius: 50%;
  background: var(--primary-color, #FF6B35);
  color: #fff;
  font-family: "Montserrat", sans-serif;
  font-weight: 700;
  font-size: 1rem;
  margin-bottom: 0.85rem;
}

.how-works-step-title {
  font-family: "Montserrat", sans-serif;
  font-size: 1.15rem;
  font-weight: 700;
  color: var(--text-color, #333);
  margin: 0 0 0.5rem;
}

.how-works-step-text {
  font-family: "Montserrat", sans-serif;
  font-size: 0.95rem;
  line-height: 1.5;
  color: var(--text-secondary, #666);
  margin: 0;
}

/* ----- Example Specs ----- */
#example-specs .value-section-inner {
  max-width: 1180px;
}

.example-specs-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1rem;
  align-items: stretch;
}

.example-spec-card {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  min-width: 0;
  background: linear-gradient(180deg, #ffffff 0%, #fafafa 100%);
  border: 1px solid rgba(0, 0, 0, 0.06);
  border-radius: 14px;
  padding: 1.25rem 1rem 1.1rem;
  position: relative;
  overflow: hidden;
  transition: transform 0.25s ease, border-color 0.25s ease, box-shadow 0.25s ease;
}

.example-spec-card::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 3px;
  background: linear-gradient(90deg, var(--primary-color, #FF6B35), #FF8551);
  opacity: 0;
  transition: opacity 0.25s ease;
}

.example-spec-card:hover {
  transform: translateY(-4px);
  border-color: rgba(255, 107, 53, 0.35);
  box-shadow: 0 12px 28px rgba(0, 0, 0, 0.07);
}

.example-spec-card:hover::before {
  opacity: 1;
}

.example-spec-icon {
  width: 2.75rem;
  height: 2.75rem;
  display: flex;
  align-items: center;
  justify-content: center;
  border-radius: 10px;
  background: linear-gradient(145deg, #FFF4F0 0%, #FFE8DE 100%);
  color: var(--primary-color, #FF6B35);
  margin-bottom: 0.95rem;
  font-size: 1.15rem;
  transition: transform 0.25s ease;
}

.example-spec-card:hover .example-spec-icon {
  transform: scale(1.06);
}

.example-spec-title {
  font-family: "Montserrat", sans-serif;
  font-size: 1rem;
  font-weight: 700;
  color: var(--text-color, #333);
  margin: 0 0 0.4rem;
  letter-spacing: -0.01em;
  line-height: 1.25;
}

.example-spec-desc {
  font-size: 0.8rem;
  color: var(--text-secondary, #666);
  line-height: 1.45;
  margin: 0 0 1.1rem;
  flex: 1;
}

.example-spec-actions {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
  width: 100%;
  margin-top: auto;
}

.example-spec-actions a {
  font-family: "Montserrat", sans-serif;
  font-size: 0.75rem;
  font-weight: 600;
  padding: 0.5rem 0.65rem;
  border-radius: 7px;
  text-decoration: none;
  text-align: center;
  transition: background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
}

.example-spec-btn-primary {
  background: var(--primary-color, #FF6B35);
  color: #fff;
  border: 1px solid var(--primary-color, #FF6B35);
}

.example-spec-btn-primary:hover {
  background: var(--primary-hover, #FF8551);
  border-color: var(--primary-hover, #FF8551);
  color: #fff;
  text-decoration: none;
}

.example-spec-btn-secondary {
  background: transparent;
  color: var(--text-color, #333);
  border: 1px solid rgba(0, 0, 0, 0.12);
}

.example-spec-btn-secondary:hover {
  background: var(--primary-light, #FFF4F0);
  border-color: rgba(255, 107, 53, 0.35);
  color: var(--primary-color, #FF6B35);
  text-decoration: none;
}

.example-specs-footer {
  text-align: center;
  margin-top: 1.75rem;
}

.example-specs-footer a {
  font-family: "Montserrat", sans-serif;
  font-weight: 600;
  color: var(--primary-color, #FF6B35);
  text-decoration: none;
}

.example-specs-footer a:hover {
  text-decoration: underline;
}

/* ----- MCP bridge ----- */
.mcp-bridge {
  padding: 1.75rem 1.25rem;
  background: var(--bg-secondary, #f5f5f5);
  border-top: 1px solid var(--border-light, #e9ecef);
  border-bottom: 1px solid var(--border-light, #e9ecef);
}

.mcp-bridge-inner {
  max-width: 720px;
  margin: 0 auto;
  text-align: center;
}

.mcp-bridge-text {
  font-family: "Montserrat", sans-serif;
  font-size: 1rem;
  color: var(--text-secondary, #666);
  margin: 0;
  line-height: 1.5;
}

.mcp-bridge-text a {
  color: var(--primary-color, #FF6B35);
  font-weight: 600;
  text-decoration: none;
}

.mcp-bridge-text a:hover {
  text-decoration: underline;
}

/* ----- Quiet SEO intro ----- */
.home-seo-intro {
  max-width: 640px;
  margin: 0 auto;
  padding: 1.5rem 1.25rem 0.5rem;
  text-align: center;
}

.home-seo-intro p {
  font-family: "Montserrat", sans-serif;
  font-size: 0.95rem;
  line-height: 1.55;
  color: var(--text-secondary, #666);
  margin: 0;
}

/* ----- Final CTA (compact — hugs copy) ----- */
.final-cta {
  padding: 1.75rem 1.25rem;
  background: transparent;
  text-align: center;
  display: flex;
  justify-content: center;
}

.final-cta-inner {
  width: fit-content;
  max-width: min(420px, 100%);
  margin: 0 auto;
  padding: 1.25rem 1.5rem;
  background: #333;
  border-radius: 12px;
}

.final-cta-title {
  font-family: "Montserrat", sans-serif;
  font-size: clamp(1.1rem, 2.5vw, 1.35rem);
  font-weight: 700;
  color: #fff;
  margin: 0 0 0.35rem;
  line-height: 1.3;
}

.final-cta-subtitle {
  font-family: "Montserrat", sans-serif;
  font-size: 0.9rem;
  color: rgba(255, 255, 255, 0.85);
  margin: 0 0 0.85rem;
  line-height: 1.4;
}

.final-cta-button {
  margin: 0 auto;
  min-height: auto;
  min-width: auto;
  height: auto;
  padding: 0.65rem 1.25rem;
  font-size: 0.95rem;
  opacity: 1;
  transform: none;
  box-shadow: none;
}

/* ----- Responsive ----- */
@media (max-width: 1100px) {
  .example-specs-grid {
    display: flex;
    gap: 0.85rem;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    padding-bottom: 0.5rem;
    -webkit-overflow-scrolling: touch;
  }

  .example-spec-card {
    flex: 0 0 min(220px, 72vw);
    scroll-snap-align: start;
  }

  .value-numbers {
    grid-template-columns: repeat(3, 1fr);
  }
}

@media (max-width: 768px) {
  .before-after-grid {
    grid-template-columns: 1fr;
  }

  .how-works-steps {
    grid-template-columns: 1fr;
    gap: 1.75rem;
  }

  .value-numbers {
    grid-template-columns: repeat(2, 1fr);
  }

  .audience-picker {
    margin-bottom: 1rem;
    gap: 0.45rem;
    padding: 0 0.75rem;
  }

  .audience-picker-options {
    grid-template-columns: repeat(4, minmax(0, 1fr));
    width: min(100%, 420px);
    border-radius: 12px;
  }

  .audience-picker-btn {
    font-size: 0.72rem;
    padding: 0.45rem 0.35rem;
    border-radius: 9px;
  }

  .audience-picker-btn-long {
    display: none;
  }

  .audience-picker-btn-short {
    display: inline;
  }
}

@media (max-width: 480px) {
  .value-number-value {
    font-size: 1.25rem;
  }
}
